BBC’s Social Media Experiment in Turkey

I just came across an interesting news in Press Gazette. According to the article, BBC is starting a social media experiment in Turkey to cover the July 2007 general elections. BBC reporter Ben
Hammersley will be traveling to Istanbul tomorrow to cover the election news and send reports to BBC World, World Service radio, News 24 and BBC News online.

What makes this tour an experiment is that in addition to this traditional reporting, Hammersley will also be posting news to his blog, pictures to Flickr, videos to YouTube and he will be microblogging on Twitter. Moreover, he will be sharing his bookmarks on del.icio.us and networking on Facebook.

I find this news very interesting and noteworthy not only because this is going to take place in Turkey during the general elections but also because this is a great demonstration of how traditional media can embrace the external tools of the web.

Richard Sambrook, director of BBC Global News, says:

This is an experiment to look at how a series of international reports can be spread through social media sites and hopefully reach new audiences.
…
The interesting thing that we?re doing is that the majority of the content that we?re going to be producing online is going to be hosted externally on different external sites. We?re using services which are already very popular. ?By using external tools we?re able to do very interesting things very quickly without resorting to any enormously long development time. It?s about being part of the web, rather than on the web.

I think the above quote coming from a traditional media director is very insightful and very true. This shows that BBC is understanding the value of external tools and really embracing their 15 web principles. As the Press Gazette article points at, this experiment is very much guided by the 5th principle: ?Treat the entire web as a creative canvas: don?t restrict your creativity to your own site.?

I will definitely follow Hammersley in his journey and will be following his reports and look forward to socialize with him on Facebook. If you are interested here is how you can follow this social media experiment:

Ben Hammersley’s blog
Ben Hammersley’s Twitter
Ben Hammersley’s Flickr Photo Stream
Ben Hammersley’s del.ico.us bookmarks
Ben Hammersley’s YouTube videos

bbc, social media, ben hammersley, turkey elections