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As YouTube is trying to convert gazillion visitors into some cold cash, Microsoft announced today that they are launching their MSN Video service Soapbox as an invitation-only beta service.

The announcement says that powerful Web 2.0 technologies are used to provide a great experience for the users. We will probably have more idea as more people start using it and those beta testers start reviewing the new service. It will be interesting to see how far this Microsoft catch-up action will fly and whether it will be able to compete with Google Video and YouTube.

One interesting feature of Soapbox is that the Flash and Windows media formats will be stored in the backend and will be delivered to the user according to their OS platform-browser combination.

More comments about Soapbox can be found here, here and here.

Techorati Tags: microsoft, msn video, soapbox, youtube

[tags] technology, microsoft, video, soapbox, youtube[/tags]